Subaru's campaign “Hand-Me-Downs". Six Degrees was hired to research and clear the rights to many pop culture properties from the 80’s that would assist in Subaru’s brand campaign, “hand-me-downs”. From a long list of possibilities, the final properties chosen were from rights holders on 3 different continents. Commodore Computer, an Atari joy stick, the classic video game, “Space Invaders” and a popular 80’s phrase, “Frankie Say Relax”, made popular by the T-Shirt from the British band, “Frankie Goes to Hollywood”. Six Degrees successfully found the rights holders, negotiated licensing fees, secured agreements and made payments on behalf of our client.